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The problem… Every day we face new challenges in a fast moving business environment. The main characteristics of the latest years are in one hand the strict finalization deadline for every project and on the other the low available budget but high-cost demands. Having these two as key issues, professionals are in a constant search for techniques and collaborations that […]
The problem… As market is growing tremendously fast, companies are in constant struggle of finding the best sales procedures for each target group and product or service provided to it. At the same direction, sales professionals know very well that the key to succeed in this highly competitive environment is to develop strong relationships with their customers so that they […]
The problem… The role of a sales engineer nowadays is more complex than any time in the past. Various sales techniques have been implemented over last decades. The main characteristic of them was that the approach was product and price oriented emphasizing on the promotion of the most profitable products of each company. Clients used to trust sales people and […]